![]() Some of the region’s top radio stations joined the Flatten the Curve campaign, including Z90, Magic 92.5, Channel 933, Jammin 95.7 and The Fan 97.3. “We are all in this together, and we will all get out of this together.” “We are proud to serve a community with such committed local businesses and are thankful for the generosity of Seven Mile Casino, radio and TV stations, billboard companies and media partners who have donated their time and resources to help address this urgent need in our City,” said Chula Vista Mayor Mary Casillas Salas. The Flatten the Curve campaign grew out of a shared commitment by the City, Seven Mile Casino and media partners to do everything possible to keep the local community well-informed during these unprecedented times. While efforts to flatten the curve are beginning to show results, Chula Vista and South County communities continue to record a higher number of positive cases relative to the rest of the County. In total the donated and purchased media have grown to more than $340,000 in value thanks to local businesses and media partners coming together to join the effort. ![]() The City of Chula Vista also purchased a $25,000 Spanish-language media buy to help inform the public about the health crisis emergency. The “Flatten the Curve” campaign, was initially funded with a $50,000 media buy sponsored by Seven Mile Casino. The City of Chula Vista and Seven Mile Casino have partnered on a new public awareness campaign to educate the public about COVID-19 and how to prevent its spread.
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